Mike “The Situation” Sorrentino is finally taking his ongoing feud with Abercrombie & Fitch to court.
“The Situation” is filing a lawsuit against the clothing company just 3 months after they publicly offered him money NOT to wear its clothes.
A&F made a public announcement attempting to distance themselves from the Situation back in August, offering him a cash bonus if he agreed never to wear their clothing ever again. They said that not only “The Situation” but the entire ‘Jersey Shore’ cast in general were giving their clothing line a bad reputation by wearing it.
Sitch just filed a lawsuit in Florida, claiming Abercrombie has infringed on the GTL and the Situation trademarks, through its bogus advertising ploy and by selling T-shirts with the words “The Fitchuation” and “GTL…You Know The Deal” emblazoned on them.
Sitch wants at least $4,000,000 in damages. Calls to A&F were not returned.
These are terms I do not believe were ever trade marked, just said constantly on the show and if they were getting a “cut” of the profits, I’m sure they wouldn’t mind. I also believe that Mike “The Situation” Sorrentino is broke (as per Nicole “Snooki” Polizzi)which could be another reason why he decided to attack the clothing company 3 months later.