A Milk company from Finland releases a never before seen commercial starring the late, great Motorhead frontman Lemmy Kilmister.
“Valion kunnianosoitus Lemmy Kilmisterille |
Tribute video for Lemmy Kilmister by Valio”
The commercial was a remake of a Finnish commercial in the late 1990’s for the Dairy Nutrition Council of Finland. In the original, the man steps out from a bar and states that he has never drunk milk, and never will.
“This is offered in celebration of the life of a lovely, exceptional man – a man who celebrated life so vibrantly himself. We were first shooting a remake of an iconic Finnish milk ad. The tone of this ad that was shot a month ago was changed to make it a heartfelt tribute, however modest. A take that came late in the shoot was selected – one of Lemmy’s brilliant improv moments that was never in the script. This was our magical encounter with a great man – and we’re honoured to share it with the world.
Thank you, Lemmy.”