If you were wondering why McDonald’s has been struggling with its customers, wonder no more…
In an effort to raise awareness for Peace One Day, Burger King looked to “Settle The Beef” with the “McWhopper” Proposal.
Burger King went as far as to create what would seem to be a costly social media campaign to offer the olive branch. The proposal included a full-page, open-letter-style ad in The New York Times and Chicago Tribune, reason’s why the fast food giants should call a truce for peace day, how they would create the much-anticipated McWhopper hamburger, the locations to serve and eve new uniforms for employees to wear.
However, McDonald’s Head Douchebag and CEO, Steve Easterbrook gave this passive aggressive response to the McWhopper proposal that sheds light as to exactly why they have been struggling to strike a chord with their customers for such a long period of time:
“Dear Burger King,
Inspiration for a good cause… great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time.”
A simple look at the comments section of both the Facebook pages for BK and McDonald’s shows exactly whose side customers are on. The McWhopper was to be created and served on September 21st and sales would have benefited the Peace One Day non-profit organization.
So, what do you think, would you have tried the “McWhopper”? Whose side are you on? Sound off!